Jared Spool is a leading voice in UX and design, known for coaching organizations to create products and services that genuinely improve people’s lives.
Co-CEO of Center Centre, where he teaches five advanced courses for UX professionals, including UX Leadership & Influence, Advanced Strategic UX Research, Craft + Lead a Strategic UX Vision, Outcome-Driven UX Metrics, and UX & Design for Today’s AI Functionality.
CEO/Founding Principal of UIE.
Co-authored two foundational books on usability and user-centered design.
Hosts free weekly Talk UX Strategy sessions in the Leaders of Awesomeness community.
Has worked with teams at IBM, NASA, Disney, Fidelity, SAP, GM, ExxonMobil, and even the Obama White House.
Jared also created and taught the Experience Design Management course at Tufts University.
Jared Spool is a leading voice in UX and design, known for coaching organizations to create products and services that genuinely improve people’s lives.
Co-CEO of Center Centre, where he teaches five advanced courses for UX professionals, including UX Leadership & Influence, Advanced Strategic UX Research, Craft + Lead a Strategic UX Vision, Outcome-Driven UX Metrics, and UX & Design for Today’s AI Functionality.
CEO/Founding Principal of UIE.
Co-authored two foundational books on usability and user-centered design.
Hosts free weekly Talk UX Strategy sessions in the Leaders of Awesomeness community.
Has worked with teams at IBM, NASA, Disney, Fidelity, SAP, GM, ExxonMobil, and even the Obama White House.
Jared also created and taught the Experience Design Management course at Tufts University.
Everything in this workshop comes straight from Jared Spool’s decades of hands-on experience helping organizations across industries design products and services that genuinely improve people’s lives.
Through his work with design leaders around the world, Jared has learned what teams actually need to make UX efforts influential, strategic, and capable of driving real change.
Jared is known for turning complex ideas into practical guidance using clear explanations, concrete examples, memorable stories, and the occasional charmingly imperfect sketch.
If you want to learn how experienced UX leaders build research practices that matter, influence decisions, and create meaningful outcomes, you’ll learn it here from someone who has spent a career figuring out what truly works.
", "headline": "World-renowned Leader in UX and Design", "title": "Guides UX professionals on delivering well-designed products and services.\n", "linkedin_url": "https://www.linkedin.com/in/jmspool/", "twitter_handle": null, "custom_social_link": "https://centercentre.com/", "logos": {"logos": [{"image_url": "https://asset.brandfetch.io/idrQf5ceLE/id-SVrBmaJ.png", "type": "logo", "file_type": "png", "uuid": "d040b873-0177-429f-b427-c7c02812cf9f", "name": "Center Centre – UIE"}], "label": "World-renowned Maker of Awesomeness at Center Centre."}, "highlights": null, "highlights_html": "Jared Spool is a leading voice in UX and design, known for coaching organizations to create products and services that genuinely improve people’s lives.
Maker of Awesomeness at Center Centre, where he leads advanced courses for UX professionals, on topics including UX leadership and Influence, strategic UX research, strategic UX visions, outcome-driven UX metrics, and the UX teams need to design today’s AI functionality.
Co-authored two foundational books on usability and user-centered design.
Hosts weekly Talk UX Strategy webinars in the Leaders of Awesomeness community, which has 56,000 UX professionals as members.
Has worked with hundreds of teams at organizations such as IBM, NASA, Disney, Fidelity, SAP, GM, ExxonMobil, and even the Obama White House.
Jared has seen a few things in his 49 years of experience. He’s been in this industry since the dawn of personal computing. He has witnessed the emergence of personal software, websites, apps, and social networking, including good and bad designs.
In this Lightning Lesson, Jared will explore how today’s executives press teams to ship AI features before everyone understands what users truly need. Yet, that pressure opens an opportunity for today’s UX professionals.
He’ll demonstrate how you can achieve success by delivering something radically more valuable than what exists today. If your AI-powered feature solves real problems for your customers and users, they will perceive it as innovative, which will make your stakeholders happy.
", "image_url": "https://d2426xcxuh3ht5.cloudfront.net/1N4iTXsURkCaYBrJzXyW_Jared-headshot.png", "highlights": null, "linkedin_url": null, "twitter_handle": null, "image_url_no_bg": null, "custom_social_link": null}], "learning_outcomes": [{"uuid": "c5a876d1-ff97-47f0-9d25-d3bb745f730c", "title": "Why is there immense pressure to deliver AI capabilities?", "description": "Delivering AI alone won’t lead to success. UX professionals have an opportunity in this “AI-all-the-things” world."}, {"uuid": "e969ee73-2b2d-4720-991e-6774d697cab3", "title": "How the amorphous nature of AI works to our advantage.", "description": "People equate current-day AI with innovation. This allows us to focus on value instead of the product’s inner workings."}, {"uuid": "ee421e7f-8411-4aa2-85d3-f61598f536ac", "title": "How to ensure your AI functionality is a great experience.", "description": "Poor UX is when we fail to deliver what our users need. Great UX is when we exceed expectations and anticipate needs."}, {"uuid": "2217cde9-db01-4e01-9625-15212f29275b", "title": "Case Study: Building an ambient clinical scribe.", "description": "Building an effective and valued app layered on LLM functionality to reduce the burden of clinical practitioners."}, {"uuid": "067771d9-f6d6-4405-8e9c-2f7799bed721", "title": "Why we need a problem-first approach.", "description": "Shifting away from what happens when stakeholders present AI functionality as an already-chosen solution."}]}], "created_at": "2026-02-12T21:04:16.629725Z", "updated_at": null, "theme": null, "attrs": {"type": "workshop", "is_canceled": false, "is_delisted": false, "connected_course_id": 16409, "course_stripe_promo_code_id": null}, "school_event": {"id": 5383, "slug": null, "title": "Designing Valued AI Functionality", "description": null, "start_datetime": "2025-09-30T19:00:00Z", "end_datetime": "2025-09-30T20:30:00Z", "start_date": "2025-09-30", "start_time": "15:00:00", "duration_min": 90, "timezone": "America/New_York", "has_internal_recording": true, "is_recording_public": true}, "num_signups": 584}, "relatedWorkshops": [{"id": 7627, "school_id": 14660, "is_visible_on_discovery_page": true, "is_canceled": false, "is_delisted": false, "connected_course_id": 16409, "workshop_tags": [{"id": 137, "tag_type": "internal_collection", "label": "Instructor", "slug": "Instructor", "description": null, "parent_tag_id": null}, {"id": 290, "tag_type": "persona", "label": "For Product Managers", "slug": "for-product-managers", "description": null, "parent_tag_id": null}, {"id": 296, "tag_type": "persona", "label": "For Designers", "slug": "for-designers", "description": null, "parent_tag_id": null}, {"id": 310, "tag_type": "persona", "label": "For User Researchers", "slug": "for-user-researchers", "description": null, "parent_tag_id": null}, {"id": 313, "tag_type": "topic", "label": "AI", "slug": "ai", "description": null, "parent_tag_id": null}, {"id": 337, "tag_type": "topic", "label": "UX", "slug": "ux", "description": null, "parent_tag_id": null}], "published_content_page": {"id": 9384, "school_id": 14660, "slug": "8a6410", "content_page_type": "workshop", "sections": [{"uuid": "d2a99ba7-ad67-45d9-a889-5533bc50bec1", "title": "UX and Today’s Reality of Delivering AI Functionality", "version": 1, "image_url": "https://d2426xcxuh3ht5.cloudfront.net/i7QGy9qOTBymbjS2oX8g_Single%20Instructor.png", "is_visible": true, "topic_desc": "AI hype far exceeds what today’s technology can deliver. To build the right solutions, you must understand where AI realistically adds value and where it makes the experience worse. Most people do not care if your product uses AI. They care about getting better results. When you focus on real customer needs, you reduce effort, build trust, and improve people’s lives.", "brand_logos": {"label": "A Center Centre program", "logos": [{"name": "Center Centre – UIE", "type": "logo", "uuid": "9d58657e-4542-4fa5-9eac-3f7b1701b8dc", "file_type": "png", "image_url": "https://asset.brandfetch.io/idrQf5ceLE/id-SVrBmaJ.png"}]}, "section_type": "main", "instructor_infos": [{"name": "Jared Spool", "uuid": "706c3517-b0a4-47a8-9946-bdfe96d3add8", "logos": null, "title": "Center Centre’s Maker of Awesomeness and expert in UX Strategy.", "bio_html": "Jared has spent decades working through major technology shifts, from personal computing to the web to mobile to cloud-based applications. He has seen how new technologies often introduce unnecessary complexity when teams do not focus on user needs. The transformation to AI repeats many of the challenges previously faced by other new technologies.
In this Lightning Lesson, he explores how design leaders can deliver AI functionality that works within today’s constraints. You will learn to focus on what actually improves users’ lives rather than chasing hype.
Even with rapid advances, the gap between what AI promises and what it delivers is wider than ever. The challenge is to know where AI creates value for your customers and where it worsens your users’ experiences.
The good news is these challenges are not new. UX professionals have solved these before. By returning to proven practices, focusing on outcomes, reducing user burden, and understanding real needs, you can design AI functionality that truly improves people’s lives.
", "headline": "", "image_url": "https://d2426xcxuh3ht5.cloudfront.net/qr1RmhOT32U0OE6Dckcw_Jared-headshot.png", "highlights": null, "linkedin_url": null, "twitter_handle": null, "highlights_html": null, "image_url_no_bg": null, "custom_social_link": null}], "learning_outcomes": [{"uuid": "0d444d8a-ef5f-4665-876d-6724f871824f", "title": "Identify AI functionality that matches your users’ needs", "description": "Guarantee that any AI enhancements to your products and services improve your customers’ and users’ lives."}, {"uuid": "74cbed2d-15db-4504-bbe7-e1ec9f40cb44", "title": "Adapt your UX skills to handle AI’s unpredictability", "description": "Design AI experiences users can trust by effectively handling uncertainty, variability, and system limitations."}, {"uuid": "7fba3b6c-4503-4e45-8be8-d61883d8e4f8", "title": "Avoid AI pitfalls that reduce value and trust", "description": "Ensure AI reduces user burden without breaking outcomes, so users achieve their goals without added frustration."}, {"uuid": "9ff05326-17cd-4447-b718-e5f8be447000", "title": "Bridge the gap between AI hype and real capability", "description": "Use proven UX frameworks to decide what to build so your AI delivers real value within today’s constraints."}]}], "created_at": "2026-04-07T19:29:01.127229Z", "updated_at": "2026-04-07T19:30:32.285167Z", "theme": null, "attrs": {"type": "workshop", "is_canceled": false, "is_delisted": false, "connected_course_id": 16409, "course_stripe_promo_code_id": null}, "school_event": {"id": 9384, "slug": null, "title": "UX and Today’s Reality of Delivering AI Functionality", "description": null, "start_datetime": "2026-04-28T18:00:00Z", "end_datetime": "2026-04-28T19:30:00Z", "start_date": "2026-04-28", "start_time": "14:00:00", "duration_min": 90, "timezone": "America/New_York", "has_internal_recording": true, "is_recording_public": true}, "num_signups": 934}}, {"id": 1588, "school_id": 10354, "is_visible_on_discovery_page": true, "is_canceled": false, "is_delisted": false, "connected_course_id": 11250, "workshop_tags": [{"id": 2, "tag_type": "category", "label": "Product", "slug": "product-ll", "description": null, "parent_tag_id": null}, {"id": 30, "tag_type": "category", "label": "Design", "slug": "design-ll", "description": null, "parent_tag_id": null}, {"id": 35, "tag_type": "category", "label": "AI", "slug": "ai-ll", "description": null, "parent_tag_id": null}, {"id": 137, "tag_type": "internal_collection", "label": "Instructor", "slug": "Instructor", "description": null, "parent_tag_id": null}, {"id": 290, "tag_type": "persona", "label": "For Product Managers", "slug": "for-product-managers", "description": null, "parent_tag_id": null}, {"id": 296, "tag_type": "persona", "label": "For Designers", "slug": "for-designers", "description": null, "parent_tag_id": null}, {"id": 310, "tag_type": "persona", "label": "For User Researchers", "slug": "for-user-researchers", "description": null, "parent_tag_id": null}, {"id": 313, "tag_type": "topic", "label": "AI", "slug": "ai", "description": null, "parent_tag_id": null}], "published_content_page": {"id": 2433, "school_id": 10354, "slug": "90f0e2", "content_page_type": "workshop", "sections": [{"uuid": "a7ba1a52-6a87-4f0f-801a-13e1ae442499", "title": "How Product and UX Teams Will Get Ahead in the Age of AI", "version": 1, "image_url": "https://d2426xcxuh3ht5.cloudfront.net/veemyIQSRgidFAcSBEg1_Single Instructor (41).png", "is_visible": true, "topic_desc": "Like previous eras with emerging technologies, whatever comes out of this AI push will be chaotic and messy. We can see already that some teams are falling into the trap of a features-first approach to innovation. Customers are going to demand innovation. But not technology-driven innovation. They will seek experience-driven innovation that will improve their lives.", "brand_logos": {"label": "Previously at", "logos": []}, "section_type": "main", "instructor_infos": [{"name": "Christine Perfetti", "uuid": "34efb82f-6e2c-42fb-89bb-39943522528d", "title": "Founder, Perfetti Media [Ex-GoFundMe, ex-TuneIn, Ex-Acquia]", "bio_html": "Christine Perfetti is Founding Principal of Perfetti Media, a research, product strategy, and innovation consultancy. She has spent more than two decades researching what factors contribute to product success. Applying these lessons, Christine built the customer discovery programs at GoFundMe, Carbonite, Acquia, and TuneIn. She has crafted and led innovation workshops for Harvard Business School, HubSpot, Curriculum Associates, and Penn Medicine, among others. Christine was the Head of User Experience at Carbonite and Acquia, two highly successful scaleups in Boston, Massachusetts.
", "image_url": "https://d2426xcxuh3ht5.cloudfront.net/ptbzwR1tQL27ldiBEgv2_christine_perfetti_-_Google_Search.jpg"}, {"name": "Jared M. Spool", "uuid": "0dcea325-7933-4cc6-9b6b-41451ef7da00", "title": "Co-Founder and Maker of Awesomeness at Center Centre", "bio_html": "Jared M. Spool is a Maker of Awesomeness at Center Centre. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. In the 43 years he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts.
", "image_url": "https://d2426xcxuh3ht5.cloudfront.net/SZArNdqTQNWP2ez1qkDG_jared_spool_-_Google_Search.jpg"}], "learning_outcomes": [{"uuid": "42fe53a5-333e-452b-9c18-ba0a09b110f2", "title": "Learn how-to-techniques for delivering innovative products", "description": "Manage the shift from building AI into our products to delivering products that improve people's lives."}, {"uuid": "b4346698-3d90-4b39-89e8-96de927e3b6a", "title": "Frame the right problems to solve", "description": "Deeply understand the current experience and uncover customer needs to deliver meaningful solutions."}, {"uuid": "a46f48a1-a9f3-4d9d-ac4e-468c36246650", "title": "Learn from the eras of past technology breakthroughs", "description": "New technology gets everyone excited to start building. Be a leader who gets it right and start with the experience."}]}], "created_at": "2026-02-12T20:56:28.873976Z", "updated_at": null, "theme": null, "attrs": {"type": "workshop", "is_canceled": false, "is_delisted": false, "connected_course_id": 11250, "course_stripe_promo_code_id": null}, "school_event": {"id": 2433, "slug": null, "title": "How Product and UX Teams Will Get Ahead in the Age of AI", "description": null, "start_datetime": "2025-01-09T17:00:00Z", "end_datetime": "2025-01-09T17:45:00Z", "start_date": "2025-01-09", "start_time": "12:00:00", "duration_min": 45, "timezone": "America/New_York", "has_internal_recording": true, "is_recording_public": true}, "num_signups": 547}}, {"id": 1509, "school_id": 12154, "is_visible_on_discovery_page": true, "is_canceled": false, "is_delisted": false, "connected_course_id": 13866, "workshop_tags": [{"id": 30, "tag_type": "category", "label": "Design", "slug": "design-ll", "description": null, "parent_tag_id": null}, {"id": 35, "tag_type": "category", "label": "AI", "slug": "ai-ll", "description": null, "parent_tag_id": null}, {"id": 137, "tag_type": "internal_collection", "label": "Instructor", "slug": "Instructor", "description": null, "parent_tag_id": null}, {"id": 290, "tag_type": "persona", "label": "For Product Managers", "slug": "for-product-managers", "description": null, "parent_tag_id": null}, {"id": 296, "tag_type": "persona", "label": "For Designers", "slug": "for-designers", "description": null, "parent_tag_id": null}, {"id": 310, "tag_type": "persona", "label": "For User Researchers", "slug": "for-user-researchers", "description": null, "parent_tag_id": null}, {"id": 313, "tag_type": "topic", "label": "AI", "slug": "ai", "description": null, "parent_tag_id": null}, {"id": 337, "tag_type": "topic", "label": "UX", "slug": "ux", "description": null, "parent_tag_id": null}], "published_content_page": {"id": 2352, "school_id": 12154, "slug": "98fc5c", "content_page_type": "workshop", "sections": [{"uuid": "d4e53fa9-f526-4b2e-a2d9-376a9262ce6a", "title": "Demystifying Human-Centered AI: A Practical Framework", "version": 1, "image_url": "https://d2426xcxuh3ht5.cloudfront.net/Om8Cc2lvTFijJDMKhxgQ_Single Instructor.png", "is_visible": true, "topic_desc": "AI is reshaping how we build and design products—but many AI-powered experiences fail to deliver value because they overlook the human experience. From redundant chatbots and confusing interactions to lack of user trust, the same mistakes happen over and over. The good news? You don’t need to be an AI engineer to fix this. Learn key user considerations and strategies to avoid common pitfalls.", "brand_logos": {"label": "Previously at", "logos": []}, "section_type": "main", "instructor_infos": [{"name": "Rupa Chaturvedi", "uuid": "b51e87b9-fee1-426e-9ae5-cf683cbada30", "title": "Founder - Human Centered AI Institute, Design Leader, Adjunct Lecturer- Stanford", "bio_html": "Rupa Chaturvedi is a product design leader with 15+ years of experience at Amazon, Google, Uber, and AI startups. She’s the founder of Human Centered AI Institute, offering coaching and corporate training in AI product design. Rupa has contributed to key AR/AI/ML technologies at Amazon and Uber and holds an MS in Product Design from Stanford. She’s also an inventor with 18+ patents, a UX design instructor at Stanford, and a mentor in the tech and food startup spaces.
", "image_url": "https://d2426xcxuh3ht5.cloudfront.net/2J6xeLYvRaKtAfhi5iJP_headshot_red-1.jpg"}], "learning_outcomes": [{"uuid": "1e07d21e-77e2-45f0-a2ef-02eff13f7870", "title": "⚡ Why Human-Centered AI Matters", "description": "Understand the core principles of Human-Centered AI and how it shapes product and UX decisions."}, {"uuid": "623a575f-d85d-4251-8dbe-f1560ddea88b", "title": "⚡ How AI UX Differs from Traditional UX", "description": "Learn the key design and interaction differences between AI-powered experiences and standard digital products."}, {"uuid": "7895282d-c965-425f-ba23-6d20d76df59c", "title": "⚡ Avoiding Common AI Mistakes", "description": "Discover the biggest AI design and product pitfalls and how to create AI that users trust."}]}], "created_at": "2026-02-12T20:56:28.873976Z", "updated_at": null, "theme": null, "attrs": {"type": "workshop", "is_canceled": false, "is_delisted": false, "connected_course_id": 13866, "course_stripe_promo_code_id": null}, "school_event": {"id": 2352, "slug": null, "title": "Demystifying Human-Centered AI: A Practical Framework", "description": null, "start_datetime": "2025-03-28T16:00:00Z", "end_datetime": "2025-03-28T17:00:00Z", "start_date": "2025-03-28", "start_time": "09:00:00", "duration_min": 60, "timezone": "America/Los_Angeles", "has_internal_recording": true, "is_recording_public": true}, "num_signups": 661}}], "exploreCourses": null, "workshopTags": [{"id": 30, "tag_type": "category", "label": "Design", "slug": "design-ll", "description": null, "parent_tag_id": null}, {"id": 35, "tag_type": "category", "label": "AI", "slug": "ai-ll", "description": null, "parent_tag_id": null}, {"id": 290, "tag_type": "persona", "label": "For Product Managers", "slug": "for-product-managers", "description": null, "parent_tag_id": null}, {"id": 296, "tag_type": "persona", "label": "For Designers", "slug": "for-designers", "description": null, "parent_tag_id": null}, {"id": 310, "tag_type": "persona", "label": "For User Researchers", "slug": "for-user-researchers", "description": null, "parent_tag_id": null}, {"id": 337, "tag_type": "topic", "label": "UX", "slug": "ux", "description": null, "parent_tag_id": null}, {"id": 313, "tag_type": "topic", "label": "AI", "slug": "ai", "description": null, "parent_tag_id": null}], "videoChapters": [{"title": "The Mandate to \"AI All the Things\"", "start_seconds": 0}, {"title": "The Opportunity to Deliver Real Value with AI", "start_seconds": 106}, {"title": "Case Study: The Adelaide Score for Patient Discharge", "start_seconds": 274}, {"title": "A Value-First Approach and the Perils of the \"AI\" Label", "start_seconds": 679}, {"title": "Starting with the User's Experience: Meet Edna the Teacher", "start_seconds": 965}, {"title": "The Value of Great UX: From Frustration to Delight", "start_seconds": 1324}, {"title": "Case Study: The Ambient Clinical Scribe", "start_seconds": 1797}, {"title": "Moving from Outputs to Outcomes", "start_seconds": 2086}, {"title": "The Problem-First UX Strategy Framework", "start_seconds": 2379}, {"title": "Q&A: Transparency and AI-Generated Errors", "start_seconds": 2688}, {"title": "Q&A: Prioritizing User Needs Over AI Hype", "start_seconds": 3200}, {"title": "Q&A: Handling Mandated Platforms with a Problem-First Mindset", "start_seconds": 3512}, {"title": "Q&A: Measuring UX Outcomes vs. Business Outcomes", "start_seconds": 4029}, {"title": "Q&A: Building a Portfolio with Real-World Projects", "start_seconds": 4322}], "navPages": [{"category": {"slug": "ai", "href": "/courses/ai", "title": "AI", "palette": {"--palette-category-base": "#460952", "--palette-category-highlight": "#931FAA", "--palette-category-border": "#EDA6FB"}}, "topics": [{"title": "Agentic AI", "slug": "ai/agentic-ai", "href": "/courses/ai/agentic-ai"}, {"title": "Coding with AI", "slug": "ai/ai-coding", "href": "/courses/ai/ai-coding"}, {"title": "AI Workflows", "slug": "ai/ai-workflows", "href": "/courses/ai/ai-workflows"}, {"title": "Claude Code", "slug": "ai/claude-code", "href": "/courses/ai/claude-code"}, {"title": "OpenClaw", "slug": "ai/openclaw", "href": "/courses/ai/openclaw"}, {"title": "Vibe Coding", "slug": "ai/vibe-coding", "href": "/courses/ai/vibe-coding"}, {"title": "AI Evals", "slug": "ai/evals", "href": "/courses/ai/evals"}, {"title": "AI Transformation", "slug": "ai/ai-transformation", "href": "/courses/ai/ai-transformation"}, {"title": "RAG & Search", "slug": "ai/rag-search", "href": "/courses/ai/rag-search"}, {"title": "MCP", "slug": "ai/mcp", "href": "/courses/ai/mcp"}, {"title": "AI for PMs", "slug": "ai/for-product-managers", "href": "/courses/ai/for-product-managers"}, {"title": "AI for Engineers", "slug": "ai/for-engineers", "href": "/courses/ai/for-engineers"}, {"title": "AI for Designers", "slug": "ai/for-designers", "href": "/courses/ai/for-designers"}, {"title": "AI for Marketers", "slug": "ai/for-marketers", "href": "/courses/ai/for-marketers"}, {"title": "AI for Founders", "slug": "ai/for-founders", "href": "/courses/ai/for-founders"}]}, {"category": {"slug": "product", "href": "/courses/product", "title": "Product", "palette": {"--palette-category-base": "#510B00", "--palette-category-highlight": "#B33600", "--palette-category-border": "#F7804D"}}, "topics": [{"title": "AI for PMs", "slug": "for-product-managers/ai", "href": "/courses/for-product-managers/ai"}, {"title": "Agentic AI", "slug": "for-product-managers/agentic-ai", "href": "/courses/for-product-managers/agentic-ai"}, {"title": "AI Evals", "slug": "for-product-managers/ai-evals", "href": "/courses/for-product-managers/ai-evals"}, {"title": "Vibe Coding", "slug": "for-product-managers/vibe-coding", "href": "/courses/for-product-managers/vibe-coding"}, {"title": "Product Sense", "slug": "for-product-managers/product-sense", "href": "/courses/for-product-managers/product-sense"}, {"title": "Product Discovery", "slug": "for-product-managers/product-discovery", "href": "/courses/for-product-managers/product-discovery"}, {"title": "User Research", "slug": "for-product-managers/user-research", "href": "/courses/for-product-managers/user-research"}, {"title": "Prototyping", "slug": "for-product-managers/prototyping", "href": "/courses/for-product-managers/prototyping"}, {"title": "Growth", "slug": "for-product-managers/growth", "href": "/courses/for-product-managers/growth"}, {"title": "Analytics", "slug": "for-product-managers/analytics", "href": "/courses/for-product-managers/analytics"}, {"title": "Tech Foundations", "slug": "for-product-managers/technical-foundations", "href": "/courses/for-product-managers/technical-foundations"}, {"title": "Strategy", "slug": "for-product-managers/strategy", "href": "/courses/for-product-managers/strategy"}, {"title": "Influence", "slug": "for-product-managers/influence", "href": "/courses/for-product-managers/influence"}, {"title": "Leadership", "slug": "for-product-managers/leadership", "href": "/courses/for-product-managers/leadership"}, {"title": "Career Growth", "slug": "for-product-managers/career-growth", "href": "/courses/for-product-managers/career-growth"}]}, {"category": {"slug": "engineering", "href": "/courses/engineering", "title": "Engineering", "palette": {"--palette-category-base": "#00332F", "--palette-category-highlight": "#00746B", "--palette-category-border": "#88B7B2"}}, "topics": [{"title": "AI for Engineers", "slug": "for-engineers/ai", "href": "/courses/for-engineers/ai"}, {"title": "Agentic AI", "slug": "for-engineers/agentic-ai", "href": "/courses/for-engineers/agentic-ai"}, {"title": "Coding with AI", "slug": "for-engineers/ai-coding", "href": "/courses/for-engineers/ai-coding"}, {"title": "Claude Code", "slug": "for-engineers/claude-code", "href": "/courses/for-engineers/claude-code"}, {"title": "OpenClaw", "slug": "for-engineers/openclaw", "href": "/courses/for-engineers/openclaw"}, {"title": "MCP", "slug": "for-engineers/mcp", "href": "/courses/for-engineers/mcp"}, {"title": "RAG & Search", "slug": "for-engineers/rag-search", "href": "/courses/for-engineers/rag-search"}, {"title": "AI Evals", "slug": "for-engineers/ai-evals", "href": "/courses/for-engineers/ai-evals"}, {"title": "Machine Learning", "slug": "for-engineers/ml", "href": "/courses/for-engineers/ml"}, {"title": "LLM Ops", "slug": "for-engineers/llm-ops", "href": "/courses/for-engineers/llm-ops"}, {"title": "Context Eng", "slug": "for-engineers/context-engineering", "href": "/courses/for-engineers/context-engineering"}, {"title": "Security", "slug": "for-engineers/security", "href": "/courses/for-engineers/security"}, {"title": "System Design", "slug": "for-engineers/system-design", "href": "/courses/for-engineers/system-design"}, {"title": "Leadership", "slug": "for-engineers/leadership", "href": "/courses/for-engineers/leadership"}, {"title": "Career Growth", "slug": "for-engineers/career-growth", "href": "/courses/for-engineers/career-growth"}]}, {"category": {"slug": "design", "href": "/courses/design", "title": "Design", "palette": {"--palette-category-base": "#38085F", "--palette-category-highlight": "#772CBB", "--palette-category-border": "#B5A2D0"}}, "topics": [{"title": "AI for Designers", "slug": "for-designers/ai", "href": "/courses/for-designers/ai"}, {"title": "Agentic AI", "slug": "for-designers/agentic-ai", "href": "/courses/for-designers/agentic-ai"}, {"title": "Vibe Coding", "slug": "for-designers/vibe-coding", "href": "/courses/for-designers/vibe-coding"}, {"title": "Prototyping", "slug": "for-designers/prototyping", "href": "/courses/for-designers/prototyping"}, {"title": "Figma", "slug": "for-designers/figma", "href": "/courses/for-designers/figma"}, {"title": "Design Systems", "slug": "for-designers/design-systems", "href": "/courses/for-designers/design-systems"}, {"title": "User Research", "slug": "for-designers/user-research", "href": "/courses/for-designers/user-research"}, {"title": "Product Discovery", "slug": "for-designers/product-discovery", "href": "/courses/for-designers/product-discovery"}, {"title": "UX", "slug": "for-designers/ux", "href": "/courses/for-designers/ux"}, {"title": "UI", "slug": "for-designers/ui", "href": "/courses/for-designers/ui"}, {"title": "Visual Design", "slug": "for-designers/visual-design", "href": "/courses/for-designers/visual-design"}, {"title": "Design Strategy", "slug": "for-designers/strategy", "href": "/courses/for-designers/strategy"}, {"title": "Influence", "slug": "for-designers/influence", "href": "/courses/for-designers/influence"}, {"title": "Leadership", "slug": "for-designers/leadership", "href": "/courses/for-designers/leadership"}, {"title": "Career Growth", "slug": "for-designers/career-growth", "href": "/courses/for-designers/career-growth"}]}, {"category": {"slug": "marketing", "href": "/courses/marketing", "title": "Marketing", "palette": {"--palette-category-base": "#431532", "--palette-category-highlight": "#943170", "--palette-category-border": "#C99EB5"}}, "topics": [{"title": "AI for Marketers", "slug": "for-marketers/ai", "href": "/courses/for-marketers/ai"}, {"title": "Agentic AI", "slug": "for-marketers/agentic-ai", "href": "/courses/for-marketers/agentic-ai"}, {"title": "Vibe Coding", "slug": "for-marketers/vibe-coding", "href": "/courses/for-marketers/vibe-coding"}, {"title": "Automation", "slug": "for-marketers/marketing-automation", "href": "/courses/for-marketers/marketing-automation"}, {"title": "Content Marketing", "slug": "for-marketers/content-marketing", "href": "/courses/for-marketers/content-marketing"}, {"title": "Demand Gen", "slug": "for-marketers/demand-generation", "href": "/courses/for-marketers/demand-generation"}, {"title": "Go-to-Market", "slug": "for-marketers/gtm", "href": "/courses/for-marketers/gtm"}, {"title": "Product Marketing", "slug": "for-marketers/product-marketing", "href": "/courses/for-marketers/product-marketing"}, {"title": "Positioning", "slug": "for-marketers/positioning", "href": "/courses/for-marketers/positioning"}, {"title": "Social Media", "slug": "for-marketers/social-media", "href": "/courses/for-marketers/social-media"}, {"title": "Brand", "slug": "for-marketers/brand", "href": "/courses/for-marketers/brand"}, {"title": "B2B Marketing", "slug": "for-marketers/b2b", "href": "/courses/for-marketers/b2b"}, {"title": "SEO & AEO", "slug": "for-marketers/seo-aeo", "href": "/courses/for-marketers/seo-aeo"}, {"title": "Strategy", "slug": "for-marketers/strategy", "href": "/courses/for-marketers/strategy"}, {"title": "Leadership", "slug": "for-marketers/leadership", "href": "/courses/for-marketers/leadership"}]}, {"category": {"slug": "leadership", "href": "/courses/leadership", "title": "Leadership", "palette": {"--palette-category-base": "#50090E", "--palette-category-highlight": "#A9202A", "--palette-category-border": "#D49C98"}}, "topics": [{"title": "AI for Leaders", "slug": "for-leaders/ai", "href": "/courses/for-leaders/ai"}, {"title": "Agentic AI", "slug": "for-leaders/agentic-ai", "href": "/courses/for-leaders/agentic-ai"}, {"title": "AI Transformation", "slug": "for-leaders/ai-transformation", "href": "/courses/for-leaders/ai-transformation"}, {"title": "AI Governance", "slug": "for-leaders/ai-governance", "href": "/courses/for-leaders/ai-governance"}, {"title": "Communication", "slug": "for-leaders/communication", "href": "/courses/for-leaders/communication"}, {"title": "Influence", "slug": "for-leaders/influence", "href": "/courses/for-leaders/influence"}, {"title": "Strategy", "slug": "for-leaders/strategy", "href": "/courses/for-leaders/strategy"}, {"title": "Management", "slug": "for-leaders/management", "href": "/courses/for-leaders/management"}, {"title": "People Operations", "slug": "for-leaders/people-operations", "href": "/courses/for-leaders/people-operations"}, {"title": "Exec Presence", "slug": "for-leaders/executive-presence", "href": "/courses/for-leaders/executive-presence"}, {"title": "Storytelling", "slug": "for-leaders/storytelling", "href": "/courses/for-leaders/storytelling"}, {"title": "Goal-setting", "slug": "for-leaders/goal-setting", "href": "/courses/for-leaders/goal-setting"}, {"title": "Personal Brand", "slug": "for-leaders/personal-brand", "href": "/courses/for-leaders/personal-brand"}, {"title": "Career Growth", "slug": "for-leaders/career-growth", "href": "/courses/for-leaders/career-growth"}]}, {"category": {"slug": "founders", "href": "/courses/founders", "title": "Founders", "palette": {"--palette-category-base": "#0C3209", "--palette-category-highlight": "#077202", "--palette-category-border": "#69C662"}}, "topics": [{"title": "AI for Founders", "slug": "for-founders/ai", "href": "/courses/for-founders/ai"}, {"title": "Agentic AI", "slug": "for-founders/agentic-ai", "href": "/courses/for-founders/agentic-ai"}, {"title": "AI Workflows", "slug": "for-founders/ai-workflows", "href": "/courses/for-founders/ai-workflows"}, {"title": "Vibe Coding", "slug": "for-founders/vibe-coding", "href": "/courses/for-founders/vibe-coding"}, {"title": "Prototyping", "slug": "for-founders/prototyping", "href": "/courses/for-founders/prototyping"}, {"title": "Product Sense", "slug": "for-founders/product-sense", "href": "/courses/for-founders/product-sense"}, {"title": "Positioning", "slug": "for-founders/positioning", "href": "/courses/for-founders/positioning"}, {"title": "Product Discovery", "slug": "for-founders/product-discovery", "href": "/courses/for-founders/product-discovery"}, {"title": "Management", "slug": "for-founders/management", "href": "/courses/for-founders/management"}, {"title": "Strategy", "slug": "for-founders/strategy", "href": "/courses/for-founders/strategy"}, {"title": "Go-to-Market", "slug": "for-founders/gtm", "href": "/courses/for-founders/gtm"}, {"title": "Personal Brand", "slug": "for-founders/personal-brand", "href": "/courses/for-founders/personal-brand"}, {"title": "Leadership", "slug": "for-founders/leadership", "href": "/courses/for-founders/leadership"}, {"title": "Fundraising", "slug": "for-founders/fundraising", "href": "/courses/for-founders/fundraising"}, {"title": "PMF", "slug": "for-founders/product-market-fit", "href": "/courses/for-founders/product-market-fit"}]}, {"category": {"slug": "more", "href": "/courses/more", "title": "More", "palette": {"--palette-category-base": "#1E2C2B", "--palette-category-highlight": "#4A6361", "--palette-category-border": "#B9C1BE"}}, "topics": [{"title": "Everyone", "slug": "for-everyone", "href": "/courses/for-everyone"}, {"title": "Operators", "slug": "for-operators", "href": "/courses/for-operators"}, {"title": "Data Scientists", "slug": "for-data-scientists", "href": "/courses/for-data-scientists"}, {"title": "Business Analysts", "slug": "for-business-analysts", "href": "/courses/for-business-analysts"}, {"title": "User Researchers", "slug": "for-user-researchers", "href": "/courses/for-user-researchers"}, {"title": "Customer Success", "slug": "for-customer-success", "href": "/courses/for-customer-success"}, {"title": "Project Managers", "slug": "for-project-managers", "href": "/courses/for-project-managers"}, {"title": "HR Professionals", "slug": "for-hr-professionals", "href": "/courses/for-hr-professionals"}, {"title": "Sales People", "slug": "for-sales-people", "href": "/courses/for-sales-people"}, {"title": "Lawyers", "slug": "for-lawyers", "href": "/courses/for-lawyers"}, {"title": "Finance", "slug": "for-finance-professionals", "href": "/courses/for-finance-professionals"}, {"title": "Investors", "slug": "for-investors", "href": "/courses/for-investors"}, {"title": "Real Estate", "slug": "for-real-estate-agents", "href": "/courses/for-real-estate-agents"}, {"title": "Educators", "slug": "for-educators", "href": "/courses/for-educators"}, {"title": "Creators", "slug": "for-creators", "href": "/courses/for-creators"}]}], "navTagLinks": [{"tag": {"id": 337, "tag_type": "topic", "label": "UX", "slug": "ux", "description": null, "parent_tag_id": null}, "link_slug": "for-designers/ux"}, {"tag": {"id": 290, "tag_type": "persona", "label": "For Product Managers", "slug": "for-product-managers", "description": null, "parent_tag_id": null}, "link_slug": "for-product-managers"}, {"tag": {"id": 296, "tag_type": "persona", "label": "For Designers", "slug": "for-designers", "description": null, "parent_tag_id": null}, "link_slug": "for-designers"}, {"tag": {"id": 310, "tag_type": "persona", "label": "For User Researchers", "slug": "for-user-researchers", "description": null, "parent_tag_id": null}, "link_slug": "for-user-researchers"}], "now": "2026-05-19T22:21:44.393Z"}, "__N_SSG": true}, "page": "/p/[slug]/[...ignored]", "query": {"slug": "485f48", "ignored": ["designing-valued-ai-functionality"]}, "buildId": "qPlLjBFLQ9fnkFKJ7n7E-", "isFallback": false, "isExperimentalCompile": false, "gsp": true, "scriptLoader": []}}